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REPORT 



OF 



Committee American Monthly Magazine 

Daughters of the American Revolution 



TO 



Twentieth 
Continental Congress 



4 

Amount forward $4,787.64 

Process letters, letter heads, envelopes, bills, 

postage, etc 107.04 

Expenses in Harrisburg, arranging Contract 
printing Proceedings Nineteenth Conti- 
nental Congress 8.60 

Chairman Magazine Committee, typewriting, 

stenography, telegrams and postage .... 14.33 

Editor of Magazine, telegrams, expressage 

and postage 14.59 

Stationery : 

Genealogical Editor $9.30 

Business Manager 5.50 

14.80 $4,947.00 

Excess of Disbursements $2,015.71 



National Society of the 
Daughters of the American Revolution 



WASHINGTON, D. C. 



AMERICAN MONTHLY MAGAZINE 

RECEIPTS AND DISBURSEMENTS 
For the Five Months from Nov. I, 1910, to March 31, 1911 

(Covering publication of Magazine under the new contract.) 

Receipts. 
From November 1. 1910, to March 31, 1911 $ 125.67 



Disbursements. 
Excess matter: 

' 1910. 

November Issue $111.68 

1911. 

March Issue (Board Minutes) 144.52 

$ 256.20 

Editor's salary and clerical services 500.11 

"Notes and Queries" expense 150.00 

Editor: Telegrams, expressage, postage. 

cuts 30.28 

Chairman Magazine Committee : Telegrams, 

telephone, etc 8.92 

Note heads, envelopes, etc 30.70 

Old Magazines 4.91 

Telegrams, postage, expressage, etc 14.65 

Amount forward $995.77 



The following items, though charged against the Magazine, are 
not chargeable as part of the Magazine expense. 

The "Subscription Transfers" and "Adjustments" represent un- 
expired subscriptions and advertisements for which the Society 
has received the money, and is now making monthly payments to 
the publisher for the unexpired portions. 

The other items have no bearing on the Magazine and are charged 
here only for convenience. 
Subscription Transfers: 

Amount forward $995.77 

1910. 

November $263.36 

December 247.84 

1911. 

January 175.89 

February 140.85 

March 120.18 

$ 948.12 



Adjustments o n subscriptions 

and advertising 59.63 

Extra Clerical Services: 

Copying Lists for 

PubHshers .... $133.14 

Work on Screen.. 170.00 

Miscellaneous .... 3.60 



Material for mounting 

cuts 33.54 



306.74 

1,348.03 



2,343.80 
Excess of Disbursements $2,218.13 

COST OF PROCEEDINGS 

Printing, postage, etc.. Proceedings Nine- 
teenth Continental Congress $2,319.37 

Refund postage by printer $18.20 

Received from sale of Proceedings.. 13.30 

31.50 $2,287.87 

Deduct Net Cost for 1909 1,811.25 



$ 476.62 
Deduct on hand 280 copies Proceedings at 50 cents each . 140.00 



Net Excess of Cost $336.62 



REPORT of MAGAZINE COMMITTEE 

as to 

PRINTING OF THE PROCEEDINGS 

of the 

NINETEENTH CONTINENTAL 
CONGRESS 



Madam President-General and Members of the 
Twentieth Continental Congress : 

As reported by the Magazine Committee at the last Con- 
gress there was a net deficit for the year 1909-1910 of 
$6,131.67. It has always been claimed that this deficit in 
the Magazine account was occasioned by the printing of the 
Congressional Proceedings in the Magazine. One speaker 
from the floor, of great experience, claimed that 

"it cost us half the amount every year to print the 
records of our Congress that it does to print the Maga- 
zine," and, again, that "it would cost us so much more 
money to print the records of the Congress in a sepa- 
rate publication and pay the postage than it does to 
publish the records in the Magazine." 

It so happens that the Congressional record of the Nine- 
teenth Congress was 300 pages more than that of the 
Eighteenth Congress, and we must expect that we shall, 
with our ever-expanding work and interesting National 
Reports and State Reports, continue to have larger volumes. 

We were able to make a contract on competitive bids for 
the printing of the Proceedings separately, at a consider- 
ably lower price per page than we paid per page for the 
Magazine, and the contents per page of the Proceedings as 
printed measured up about one-fifth more than the Maga- 
zine page. The only item of expense that is greater for 
the separate volume is postage. The great advantages of 
a separate volume are the index, which was made by an 



8 



expert under the supervision of the Chairman of this Com- 
mittee, and the fact that the volume w^as deHvered com- 
plete by July 10th, instead of in three installments, the last 
being received, in years gone by, often as late as September 
15th. All of the National officers and clerks unite in bear-' 
ing testimony to the advantages of having one indexed vol- 
ume of the Congressional Proceedings, because all actions 
of the Congress and reports are quickly accessible, and are, 
therefore, more readily carried out. But perhaps the great- 
est benefit is in Chapter work. Each Chapter should have 
a copy of the Proceedings free, so that it can be informed 
of v^^hat is done by the National body. The Chapter is our 
unit of representation and should be closely affiliated with, 
and well informed, as to all proceedings of the Congress. 
The printed report saves much clerical work on these lines. 
We submit herewith a statement as to the relative cost 
of printing and mailing the proceedings of the Eighteenth 
and Nineteenth Congresses : 



Printing and mailing Magazine with Proceedings of 
Congress : 

July, 1909 $1,104.50 

August, 1909 658.95 

September, 1909 1,089.04 

$2,852.49 

Printing and mailing Magazine 
without Proceedings of Congress : 

July, 1910 $ 527.25 

August. 1910 260.88 

September, 1910 253.11 

$1,041.24 



Net cost of printing Proceedings $1,811.25 

Cost of printing 4,000 copies Proceedings of 
Nineteenth Congress, 300 pages more than of 
Eighteenth Congress, postage, indexing, etc. $2,319.37 

Refund of postage by printer $18.20 

Received from sale of Proceedings.. 13.30 

31.50 



$2,287.87 
Deduct— net cost for 1909 1,811.25 

$ 476.62 
On hand, 280 copies of Proceedings at 50 cents 

each 140.00 

Net excess of cost $336.62 

We must, however, bear in mind that if we had this 
year printed 147 pages more of Proceedings in the Maga- 
zine than last year, the deficit would have been more than 
it was in 1909. as each Magazine page of printing costs 
more than a page of Proceedings. 

We therefore recommend : That the Proceedings of the 
Twentieth Continental Congress be published in a separate 
volume, properly indexed, as soon as possible after the ad- 
journment of Congress, and that a copy be furnished free 



10 

to each National officer, including State Regents, and to 
each Chapter. 

Respectfully submitted, 

Ellen Spencer Mussey, 

Chairman. 
Adopted by Committee on April 17, 1911. 



REPORT OF MAGAZINE COMMITTEE. 

By Mrs. Ellen Spencer Mussey, Chairman. 

Madam President-General and Members of the 
Twentieth Continental Congress: 

Your Committee respectfully reports that in accordance 
with the action of the last Congress the National Board of 
Management, acting through its President-General, a Com- 
mittee of the National Board and the Chairman of the 
Magazine Committee, proceeded to arrange to publish the 
Magazine under contract. 

Within a month after the Congress adjourned the firm 
which had made the tentative offer to publish it without 
any expense whatever to the N. S. D. A. R. withdrew its 
offer. If the National Board and Magazine Committee had 
had the same power in February, 1910, that Congress gave 
it in April, the contract would have been signed and in oper- 
ation, to our great advantage. The Committee from the 
National Board consisted of: 

Mrs. Mabel G. Swormstedt, Corresponding Secretary- 
General. 

Mrs. Le Verne Noyes, Vice-President-General. 

Mrs. George S. Shackelford, Vice-President-General. 

Mrs. Thomas K. Noble, Chaplain-General. 

Mrs. Lula R. Hoover, Treasurer-General. 

The Chairman of the Magazine Committee, acting under 
the direction of the President-General, visited The Tele- 
graph Company, our former printer, at Harrisburg, and 
arranged that the Magazine should be printed under the 



11 

old contract until satisfactory arrangements could be made 
for a new publisher. The Chairman also visited our faith- 
ful Editor, Mrs. Avery, at Cleveland, and arranged all 
changes in detail which would become necessary when the 
olfice of the Business Manager should close on July 1st. 
In accordance with the action of the Congress, that office 
was closed, and the Board of Management voted to both 
the Business Manager and her clerk an extra month's salary. 
From July 1st to October 1st the regular clerical work 
was performed without extra compensation by the Secre- 
tary of the President-General and the Clerk of the Corre- 
sponding Secretary-General. Bills were sent out to all sub- 
scribers in arrears, and the Magazine list was cut down 
to those whose subscriptions were paid in advance, as re- 
quired by the Post-Office regulations. This work resulted 
in the collection of a considerable sum from delinquents. 
It also brought forth man}'- complaints from those who 
claimed they had made payments that had not been 
credited. 

Quite a number of names on the list zvere those of de- 
ceased members, and those zvho claimed the Magazine had 
not been ordered by them. However, as a result of this" 
thorough work, while on April 1, 1910, v/e had only 
2,442 paid-up subscriptions, we had on November 1, 1910, 
when we turned over our list to the new publisher, 3,173 
paid up, a gain of 731, in the seven months of upheaval 
and transition. Considerable amounts were also collected 
from subscribers in arrears, as the books of the Treasurer- 
General will show. The adjustments as to errors on our 
lists entailed a great deal of correspondence and looking 
up of records and accounts, a labor which has been accom- 
plished through the unfailing patience and industry of the 
Secretary of this Committee, Mrs. G. M. Brumba*ugh, and 
the office force of the Treasurer-General. 

By direction of the Committee of Board of Management, 
the Chairman of the Magazine Committee invited bids from 
several publishers, and with the result that the best proposi- 
tion received was made by Mr. Frederick F. Wilson, of 
New York, who came to us well endorsed as a responsible 
young man with a successful experience as a magazine pub- 
Hsher. The negotiations with this gentleman were in prog- 
ress from early in July until the middle of August, and 
these months that had been set aside by your Chairman 



12 

for a much-needed rest were largely occupied by a volu- 
minous correspondence with Mr. Wilson and other pub- 
lishers, the President-General, and the members of the spe- 
cial Committee from the Board. Telegrams and specials 
were the daily routine. The President-General consented to 
see Mr. Wilson at her summer home at Charlevoux, and 
Mrs. Swormstedt, Mrs. Le Verne Noyes, and her husband, 
Mr. Noyes, all gave their careful consideration to the 
making of the contract, which was finally signed August 
12, 1910, to go into effect November 1, 1910, which action 
was ratified by the National Board. 

Under this contract Mr. Wilson undertook to give us a 
regular monthly magazine, equal to the regular 96 pages 
of the old magazine, and 25 copies gratis for our official 
files. He to have full control of the make up and decora- 
tion of the Magazine and to pay all expenses of publishing, 
mailing, etc. We to bear all editorial expense and to pay 
the actual cost of all pages plus ten per cent which should 
be used in excess of 96 pages of the old Magazine. Mr. 
Wilson has been giving the Society 57 pages of the new 
Magazine, which are equal to 110 pages of the old Maga- 
zine, thus exceeding his guarantee by 14 pages each month. 
This relieA'-es our home ofiFice the expense of soliciting and 
collection of subscriptions and expenses of soliciting adver- 
tisements. Mr. Wilson assumed our obligations to sub- 
scribers who had paid in advance and to advertisers. We 
make monthly settlements with him for these unexpired 
subscriptions at the rate of 8 1/3 cents a copy, just what 
we have collected. This list is growing smaller monthly, 
as subscriptions expire. 

It may interest the Congress to know that since Novem- 
ber 1, 1910, Mr. Wilson has, by his up-to-date business 
methods, increased the subscription list 35 per cent in five 
months. 

We have, by this new departure, secured for the Society 
the services of a competent, energetic business man, famil- 
iar with the special business of the make-up and publishing 
of a magazine, who is putting into it not only his own time 
and brains, but a considerable capital. Whenever it yields 
an income over and above expenses we shall share in that 
profit. 

The cost of manufacture of no magazine of consequence 
to-day can be paid by receipts derived from subscrip- 



13 

tions. Thus, it is necessary to have a good Hue of adver- 
tisements in order to pay the expenses of any period- 
ical. Our new pubHsher found that the old cover was a 
barrier to success in that line, and he found, after repeated 
rebuffs, that a new cover that would appeal to the business 
man was necessary. It is a serious problem to design a 
cover that will suit the Daughters, and at the same time 
appeal to the business man. Our new publisher conceived 
the idea of having cuts from famous historic paintings, the 
first ^picture being that of the speech of James Otis against 
the ''Writs of Assistance," the orginal of which hangs in 
the State Capitol at Boston. Artists recommended the 
brown tones, so the November number came out in brown. 
Of our, at that time, subscribers, many of the oldest pro- 
tested. The Christmas cover came out in the Colonial 
colors with a beautiful picture of Dolly and her Mamma. 
This was liked by many. Our publisher announced that he 
was determined to find out what the majority of our Daugh- 
ters wanted in a magazine, and provide it for them. He 
then had a new cover designed in our own colors of white 
and blue, still holding to the historic pictures for the cover. 
We have received many letters commending the cover of the 
March Magazine with its fine picture of the Battle of Kings 
Mountain, South Carolina, October 7, 1780, and we hope 
every one will appreciate the cover of the April number in 
blue and white, with the fine new picture of our beautiful 
Memorial Portico. 

Let me ask you all to remember that the old cover 
never appealed to the majority of our organization. It 
was an old loved friend with a few of us, ^but artistically 
and commercially, it was not up to the standard of an up- 
to-date, high-class magazine. Our publisher has employed 
the best artists on this work, at a large expense to himself, 
and he will continue until we have a cover, or series of 
covers, that will attract business advertising, and at the 
same time, win the approxal of not onlv the old list of sub- 
scribers, but of at least 40,000 new subscribers. 

Under our contract with the new publisher we were re- 
quired to furnish him a list of our membership, with ad- 
dresses. As our last directory was published in 1908, this 
meant the preparation of a list of all members admitted 
since then. These lists have been carefullv prepared in du- 
plicate, so that the extra list could be used to make up 



14 

the much-needed supplemental Directory. The item of ex- 
tra clerical services for the Magazine for October, Novem- 
ber, and December, in the Treasurer-General's report, is 
occasioned by this work, which will save that amount when 
we make up the supplemental Directory. 

We liave also had prepared from the old Magazine what 
we call a "Pictorial History of the N. S. D. A. R." The 
work of the Daughters has never been correlated. It ap- 
peared to the casual observer as fragmentary and ineffec- 
tive. We ask you to visit the old Magazine room on the 
first floor, front corridor, now the reception room, fur- 
nished by the District Daughters, and see the handsome 
mahogany screen, with 24 swinging leaves, on which is 
mounted by subjects, chronologically, all of the illustrations 
from our Magazine from the beginning of the present date, 
the work of a District Daughter, Miss Ethel wyn Bassett 
Hall, under the supervision of the Chairman of this Com- 
mittee. This work cost something over $300, as you will 
see by the report of the Treasurer-General, but it is our his- 
tory, and you will be glad to see the fine pictures of all our 
Presidents-General and other National officers, as well as 
of 222 real Daughters, and many others, and also to con- 
sult the card catalogue. 

Aside from these two lines of work v/hich I have men- 
tioned, the regular expenses of the Magazine for Novem- 
ber and December, 1910, and January, February, and 
March, 1911, since the new contract, were those of the 
Editor's salary and clerical services for same, and the 
salary of the Genealogical Editor, at the rate of $130 per 
month for all three ; and small items of postage, stationery, 
telegrams, etc. Our biismcss ofUce alone lised to cost more 
than that every luonth. 

The Novernber number overran the number of pages 
contracted for, through a misunderstanding between the 
Editor and the Publisher, which was very natural in the 
beginning. The March number had over 60 pages of 
Board Minutes, and will involve an extra on that account, 
but thanks to our faithful Editor, Mrs. Avery, and the hard 
work and patience of our new publisher, the new departure 
in our Magazine has worked out very smoothly. The 
Treasurer-General has made the monthly adjustments as 
to our advertising contracts and subscription lists, as her 
books show. 



15 

Under the action of the last Congress, the National Board 
could only make a contract for publishing the Magazine for 
one year, which time expires with the October number. 
This limitation of time was a great hindrance to us in find- 
mg a publisher, as few business men would be willing to 
go into a new enterprise involving such an outlay of capital 
and time for one year, without the assurance of a renewal 
of the contract for a term of years, which the Committee 
was not authorized to make at that time. We have for- 
tunately secured the services of a man who is able and 
willing to handle this business for us, and who realizes that 
the road to success and a renewal of his contract lies in 
giving us a magazine that the large majority of our mem- 
bers will find indispensable. His many up-to-date methods 
of mducmg Daughters to try the Magazine for even a short 
time have already been successful to a degree, but we should 
make a contract for at least five years in order to justify 
even greater efforts on his part. We. therefore, recommend 
That the National Board of Management, acting with the 
Chan-man of the Magazine Committee, be authorized and 
directed to make the best contract possible for the publica- 
tion of the Magazine, and for such term of years as may 
be found advantageous; the Editorial management to be 
under the direction of the National Society, acting through 
the National Board of Management, the Editor, and Maga- 
zine Committee. 

We want to thank our President-General; our Editor, 
Mrs. Avery; our Genealogical Editor, Mrs. Draper; the 
hard-working Secretary of the Committee, Mrs. Brum- 
baugh; our publisher, Mr. F. W. Wilson; all the members 
of this Committee; all of the special Magazine Committees 
in the States and Chapters for their unfailing and faithful 
assistance in solving the problem of getting a Magazine 
worthy of our great work, at the same time putting it on a 
self-supporting basis. Out of a busy life, the Chairman 
has given not only a wide business experience, but time 
and strength slie could illy spare, but she feels that we 
arc started in the right direction, and that next year we 
shall have made still greater progress. 
Respectfully submitted, 

Ellen Spencer Mussey, 

Chairman. 
Adopted by the Committee, April 17, 1911. 



16 



LIBRftRY OF CONGRESS 

ill 



011 710 833 8 



MAGAZINE COMMITTEE. 

Mrs. Ellen Spencer Mussey, Chairman. 
Mrs. Samuel A. Ammon, Vice-Chairman. 
Mrs. G. M. Brumbaugh^ Secretary. 



Mrs. Will C. Barnes 
Mrs. Richard J. Barker 
Mrs. Theodore C. Bates 
Mrs. Henry S. Bowron 
Mrs. James P. Brayton 
Miss Marion H. Brazier 
Mrs. C. B. Bryan 
Mrs. John Campbell 
Mrs. W. G. Chapman 
Mrs. Wallace Delafield 
Mrs. John Lee Dinwiddie 
Mrs. George De Boldt 
Mrs. Robert Enegren 
Mrs. Mary Flournoy Feild 
Mrs. James M. Fowler 
Mrs. Andrew K. Gault 
Mrs. Ben F. Gray, Jr. 
Mrs. E. C. Gregory 
Mrs. Geo. T. Guernsey 
Mrs. Sallie Marshall Hardy 
Miss Fanny Harnit 
Miss Ethelwyn B. Hall 
Mrs. Howard L. Hodgkins 
Mrs. William D. Hoover 
Mrs. Henry R. Horton 



Mrs. S. W. Jamison 
Mrs. Ben Johnson 
Mrs. Egbert R. Jones 
Miss Flarriet I. Lake 
Mrs. J. H. McCue 
Miss Ellen Mecum 
Mrs. C. R. Moor 
Mrs. La Verne Noyes 
Mrs. Alexander E. Patton 
Mrs. Allen P. Perley 
Mrs. Charles B. Pinney 
Mrs. L. Bradford Prince 
Mrs. Beverly Randolph 
Mrs. James Reid 
Mrs. George S. Shackelford 
Mrs. J. Morgan Smith 
Mrs. Thomas W. Spence 
Mrs. John T. Sterling 
Mrs. John Franklin Swift 
Mrs. John R. Walker 
Mrs. Sain Welty 
Mrs. A. N. Wood 
Mrs. J. M. Wyley 
Mrs. William Williams 



LIBRARY OF CONGRESS 




011 710 833 8 



Holliuger 

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MiU Run H)3.2193 



